Mercedes-Benz

The EQ Range by Mercedes-Benz

ON THE ROAD TO…


With e-mobility on the rise everything is changing, everything is on the move. So is Mercedes-Benz with all of its EQ powered models. With its user centered approach Mercedes-Benz creates a whole range of different models which are as diverse as its drivers. In order to showcase the wide range of EQ models and thereby demonstrate that with the EQ range we are on the road to an unseen standard in mobility we capture the whole range in a roundabout. Choosing a very well known element of traffic we stay in the world of our vehicles and portrait them organically in their natural environment. A place which represents movement, a metaphorical pit stop, to show that this is just the beginning that we will continue to move forward – together on the road. We also use the many entries and exits from and to different directions of a roundabout to emphasize that wherever you’re coming from or wherever you are going – this range has something for everybody.

The Socials


The Product film